For agencies that grow D2C brands
What are Moolwan's real numbers, and where does each one come from?
Moolwan is our own D2C home décor brand, run on ai-dm every day. These are its real numbers, strong and weak: 344k impressions in Google's AI results, #2 of 17 in the Maps local pack, 2.13× Meta ROAS against a 4× benchmark, and 1 mention in 233 tracked AI answers. Each shows its source and dates.
344k impressions in Google's AI results · 2.13× Meta ROAS against a 4× benchmark · MoolwanSearch Console · 25 Jun–23 Sep 2026 · ai-dm · Paid ads · 30 days to 26 Sep 2026 · real data
What you'll see in 10 minutes
- Your first brand's report, built from its domain alone.
- Its ad accounts and GA4 connected, one secure sign-in each.
- The brand's own numbers laid out like these, with the source and dates beside every figure.
How do you check a marketing tool's proof before you buy?
Every demo looks good. A vendor shows a rising chart from a customer it can't name, with no dates and no way to open the numbers behind it. You pick a tool on that, then find out three months in that it can't explain a brand's drop either.
A wrong pick costs a quarter. Migrating brands, retraining the team and rebuilding reports takes weeks you don't get back. Six questions separate proof from a sales chart, and they work on any tool, including ours.
Ask whose account the numbers come from
A real number comes from a named brand's own accounts. Screenshots from an unnamed customer can't be checked.
Ask for the source and the dates
Every figure should say which tool reported it and which days it covers. A number without dates can't be compared with anything.
Ask for the weak numbers too
Every brand has metrics below where they should be. A tool that only shows wins is showing you a selection.
Ask to see the raw record
The figure should open the platform record it came from, so you can see it wasn't rounded up or rebuilt.
Ask what was excluded
Bot traffic, test orders and internal visits change totals. Good proof says what was taken out.
Check again later
Come back in a month. Real numbers move, and the dates beside them change.
This page answers all six for ai-dm, using Moolwan's own accounts. Every figure below is the kind of number that clicks through to its record in the evidence trail.
Which of Moolwan's numbers are working, and which aren't yet?
Strong and weak, side by side. Moolwan sells 1,400 products from Bengaluru against marketplaces and larger chains, on a small budget. Search and local presence are working. Paid ads, AI assistant answers and site health aren't yet, and ai-dm raises them every day.
working Search, local and AI results
| Number | What it is | Source and dates |
|---|---|---|
| 344k | Impressions in Google's AI results in three months | Search Console · Generative AI features · 25 Jun–23 Sep 2026 |
| 8,479 | AI-results impressions for the top guide, TV placement by Vastu | Search Console · Generative AI features · Pages · 25 Jun–23 Sep 2026 |
| 7,853 | AI-results impressions for the feng shui colours guide | Search Console · Generative AI features · Pages · 25 Jun–23 Sep 2026 |
| 1,400 | Products ready for product rich results, with 24 of 1,424 items flagged to fix | Search Console · Product snippets · 26 Sep 2026 |
| 1,380 | Valid merchant listings, with 1 invalid item | Search Console · Merchant listings · 26 Sep 2026 |
| #2 of 17 | In the Google Maps local pack, with a local health score of 90 | ai-dm · Local presence · Sep 2026 |
| 368 | New users who reached moolwan.com from chatgpt.com | GA4 · First user source · 29 Jun–26 Sep 2026 |
not working yet Paid ads, AI answers and the site
| Number | What it is | Source and dates |
|---|---|---|
| 2.13× | Meta ROAS on ₹28,064 of spend, against a 4× e-commerce benchmark | ai-dm · Paid ads · 30 days to 26 Sep 2026 |
| 2.27% | Meta click-through rate: 3,895 clicks ÷ 171,489 impressions, about ₹7.21 a click | Worked out from ai-dm · Paid ads · 30 days to 26 Sep 2026 |
| 1 of 233 | Tracked AI assistant answers that name Moolwan, with 115 citations across its site | ai-dm · AI search visibility tracking |
| 70% | Website health, with 1 critical and 10 high findings | ai-dm · 150-page crawl · Sep 2026 |
Where Moolwan's engaged shoppers are
- Maharashtra7,863
- Karnataka3,699
- Uttar Pradesh3,095
- Tamil Nadu2,618
- Telangana2,561
- Gujarat2,384
- Delhi2,381
- West Bengal1,821
- Active users by state · GA4 · Region · 29 Jun–26 Sep 2026 · bot traffic excluded · 36 seconds to 1 minute per visit
The AI answer numbers come from the same tracking agencies use to track a brand's AI search visibility. Moolwan is named in 1 of 233 tracked answers today, which is why that line sits in the not-working list.
How does your brand compare with Moolwan?
Put your own numbers next to ours. Enter the same five figures for a brand you manage, from its own accounts and for similar dates. The worksheet shows where it's ahead of Moolwan, where it's behind, and which gap to work on first.
Compare a brand with Moolwan
Use the brand's own figures. Higher is better for every metric except Maps rank, where lower is better.
- MetricThis brandMoolwanResult
- Meta ROAS3.1×2.13×ahead
- Impressions in Google's AI results52,000344,000behind
- Maps local pack rank#5 of 20#2 of 17behind
- Website health78%70%ahead
- AI answers naming the brand3.3%0.4%ahead
note for your teamDewleaf Skincare is ahead of Moolwan on Meta ROAS (3.1× against 2.13×), website health (78% against 70%) and AI answers naming the brand (3.3% against 0.4%), and behind on impressions in Google's AI results (52,000 against 344,000) and Maps local pack rank (#5 of 20 against #2 of 17). Start with the first gap: impressions in Google's AI results. Moolwan's figures, with sources: ai-dm.ai/verify-ai-dm/moolwan-live-numbers
Free, no login. The starting figures are an illustrative example; Moolwan's figures are real, with the sources above.
(login required) · ai-dm builds every brand's numbers with the source and dates beside each one.
How are these numbers collected and kept honest?
From Moolwan's own accounts, stored as they arrived. ai-dm reads Moolwan's Search Console, GA4, ad accounts, local presence, AI answers and site crawl, and keeps each record exactly as it came in. Nothing is adjusted to look better, and nothing is merged into a single "true" number. GA4 figures exclude bot traffic.
Refreshed, with the dates shown. We refresh this page periodically, and the dates beside each figure tell you the period it covers. When a number improves, it moves to the working list with its new date; until then, it stays where you can see it.
To see how ai-dm runs Moolwan day to day, watch ai-dm run Moolwan. To see how Moolwan's data and every brand's data is stored and isolated, check how brand data is protected.
Related pages
Questions agencies ask about Moolwan's numbers
Is Moolwan a real brand?
Yes. Moolwan is our own D2C home décor brand, maker-direct from Bengaluru, with about 1,400 products. It runs on ai-dm every day, and one person runs its nine marketing channels in about an hour a day. Every number on this page comes from its own accounts.
Why show numbers that aren't good?
Because evidence is what ai-dm sells. Moolwan's Meta ROAS is 2.13× against a 4× e-commerce benchmark, and it's named in 1 of 233 tracked AI answers. ai-dm raises both every day. A tool that only shows its best numbers is asking you to trust a selection.
Where do these numbers come from?
From Moolwan's own Google Search Console, Google Analytics 4 and ai-dm's tracking of its ad accounts, local presence, AI answers and website. Each figure shows its source and the dates it covers, and GA4 figures exclude bot traffic.
How often are these numbers updated?
We refresh this page periodically. The date beside each number is the period it covers, so you always know how current it is.
Can we see numbers like these for our own brands?
Yes. ai-dm builds each brand's numbers with the same source and date beside every figure, and every number clicks through to the record it came from. The evidence trail is included on every plan.
Does ai-dm read Moolwan's Shopify revenue?
No. ai-dm reads no order, revenue or customer data from Shopify, for Moolwan or any brand. Revenue-type figures such as ROAS come from the ad platforms as they report them.
What does it cost to get this for our brands?
There's no plan to pick. Sign up, pay as you go, and start with one brand's domain. Billed in USD and INR. Per-brand plans or pay as you go. A brand's data is deletable on request.
No plan to pick. Billed in USD and INR. A brand's data is deletable on request.