For agencies that grow D2C brands
Why should an agency trust ai-dm with its brands?
Trust ai-dm the way you'd trust a new hire: check its work first. ai-dm runs Moolwan, our own D2C home décor brand, every day, and every number it shows opens the record it came from. On this page are the real numbers, weak ones included, the founders, how brand data is kept and exactly what's live today.
No plan to pick. Billed in USD and INR. Nothing changes without your approval.
Each number → its source
Raised in the morning briefing
32 suggestions open, each with a confidence level
3 decisions recorded · accuracy: gathering
What can you check before you sign up?
Agency owners ask four things before they put a brand on a new tool. Each has an answer you can check yourself, without a sales call.
You ask
Does it work on a real brand, or only in a demo?
A demo account with tidy sample data and every chart going up.
It runs our own brand every day. One person runs Moolwan's nine channels on ai-dm in about an hour a day, and the case study shows how, screen by screen.
You ask
Are the numbers on your site real?
"Up to 3× ROAS" with no brand, no dates and no source.
Every number carries its source and dates. Moolwan's figures come from its own Search Console, GA4 and ai-dm workspace, and anything invented is labelled as an example.
You ask
What happens to our brands' data?
A long privacy policy and a hope that nothing changes in the ad account overnight.
Each brand's data stays private to that brand. Isolated from every other brand, never sold or shared, deletable on request, and nothing changes in an account without your approval.
You ask
How is it different from the tool we already pay for?
A feature checklist where every row has a tick.
A comparison that says where others are stronger. Jobs first, then the table, with dated facts and a plain "choose them if" for each tool.
No plan to pick. Start with one brand's domain.
What's live today, and what's next?
We'd rather show you exactly where we are than let you find out after sign-up. This is the same list as on our homepage.
Live now: intelligence
- Brand intelligence report from a domain
- Brand model, daily signals and change alerts
- Evidence trail and decision ledger
- SEO audit, keywords and backlinks
- AI search visibility tracking
- Competitor ads from the Meta Ad Library
- Off-site mentions of the brand
- Prospect discovery, audits and pitch decks
- White-label reports and brand portal
Live now: connections and execution
- Meta: Facebook, Instagram and Meta Ads
- Google Ads, GA4 and Search Console
- Google Business Profile and reviews
- LinkedIn, Pinterest and X
- Organic posting on every connected channel
- Ad copy, ad creation and ad posting
- Review replies and Business Profile upkeep
- Everything published after your team's approval
Coming next
- HubSpot CRM
- Zoho CRM
- Landing pages with lead capture
- Call tracking
Everything in the first two columns works today.
Who built ai-dm, and why?
Before ai-dm was a product, it was how we ran Moolwan. We needed to know why numbers moved, not just that they moved, so we built the engine for ourselves first, on our own money and our own customers.
Ruchi Malhotra, founder and CEO
IIT Kanpur. Enterprise software development at Verifone and HP. Founder of Moolwan.
Sanjay Srivastava, co-founder and COO
IIT Roorkee. 24+ years in marketing strategy and business development, including leadership roles at a US multinational in the semiconductor industry.
- 2023Strategy workflows start running Moolwan
- Nov 2025The workflows become ai-dm
- TodayMoolwan runs on ai-dm daily; agencies run it for their brands
- Company
- Euphorica Ventures Private Limited
- Registered in
- Bengaluru, Karnataka, India
- CIN
- U74999KA2021PTC145032
- +91 99458 05800
- ai-dm@ai-dm.ai
You reach the people building it, not a sales team.
What won't ai-dm do?
Knowing what a tool won't do saves you a bad month later. These are the lines we hold, on every plan and every page.
No claims we can't back. If another tool is stronger at something, like attribution or revenue reporting, our comparisons say so and tell you when to choose it instead.
What do Moolwan's numbers look like today?
Strong and weak, side by side, each with its source and dates. This is what ai-dm shows for every brand, including the parts that aren't working yet.
Strong in search. Moolwan's pages drew 344,000 impressions in Google's AI results in three months, and it ranks #2 of 17 in its Google Maps local pack.
Weak where it's weak. Its Meta ROAS is 2.13× against a 4× e-commerce benchmark, AI assistants name it in 1 of 233 tracked answers, and its website health is 70%. ai-dm raises each of these every day until they move.
| Number | What it is | Source and date |
|---|---|---|
| 344k | Impressions in Google's AI results | Search Console · Generative AI features · 25 Jun–23 Sep 2026 |
| 1,400 | Products ready for product rich results | Search Console · Product snippets · 26 Sep 2026 |
| #2 of 17 | Position in the Google Maps local pack | ai-dm · Local presence · Sep 2026 |
| 368 | New users from ChatGPT | GA4 · First user source · 29 Jun–26 Sep 2026 |
| 2.13× | Meta ROAS on ₹28,064, below a 4× benchmark | ai-dm · Paid ads · 30 days to 26 Sep 2026 |
| 1 of 233 | AI assistant answers that name Moolwan | ai-dm · AI search visibility tracking |
| 70% | Website health | ai-dm · 150-page crawl · Sep 2026 |
real data Moolwan's own accounts · bot traffic excluded
What do you want to check first?
Each part of verifying ai-dm has its own page, with the evidence laid out so you can check it without asking us.
- case study
Watch ai-dm run Moolwan
One person, nine channels, about an hour a day, shown screen by screen.
See the case study → - real numbers
Inspect Moolwan's real numbers
Every figure with its source and dates, the weak ones included.
See the numbers → - data
Check how brand data is protected
Private to each brand, never sold or shared, deletable on request.
See data security → - compare
Compare ai-dm with other tools
Jobs first, dated facts, and where other tools are stronger.
See the comparisons → - roadmap
See what's live and what's next
What works today, what's coming next and what we don't do.
See the roadmap → - founders
Meet the founders
Who builds ai-dm, and why it started on our own brand.
Meet the founders →
What would ai-dm find for a brand you know?
The fastest check is a brand you already know well. Enter its domain, and judge the first report against what you know: search, AI search visibility, competitors and website health.
Rather talk first? WhatsApp the founder
Questions agencies ask before trusting ai-dm
Is the Moolwan data on these pages real?
Yes. Moolwan is our own D2C home décor brand, and every number comes from its own Search Console, GA4 or ai-dm workspace, with the source and date shown next to it. Bot traffic is excluded. Where wording is shortened or an example is invented, the page says so.
Why does ai-dm show Moolwan's weak numbers?
Because a tool that only shows wins can't be trusted with a brand's bad weeks. Moolwan's Meta ROAS is 2.13× against a 4× e-commerce benchmark, and AI assistants name it in 1 of 233 tracked answers. ai-dm flags both every day until they move, the same way it would for your brands.
Who is behind ai-dm?
Ruchi Malhotra, founder and CEO, and Sanjay Srivastava, co-founder and COO. ai-dm is built by Euphorica Ventures Private Limited in Bengaluru, and it began as the system we used to run Moolwan before it became a product in November 2025.
What doesn't ai-dm do?
It doesn't build attribution models or report blended CAC or MER, it reads no order, revenue or customer data from Shopify, and it never changes a brand's accounts on its own. It shows what changed, the likely causes and the records behind them, and your team approves every action.
Can we talk to agencies that already use ai-dm?
Not yet, and we won't pretend otherwise. We're onboarding a small group of founding agencies now, so there are no logos or testimonials on the site. Until then, Moolwan is the proof, and you can talk to a founder directly on WhatsApp at +91 99458 05800.
How is a brand's data protected?
Each brand's data is kept private to that brand, isolated from every other brand, never sold or shared, and deletable on request. Accounts connect with a secure sign-in, and nothing changes in them until someone on your team approves it.
No plan to pick. Billed in USD and INR. A brand's data is deletable on request.
Win the why.™
Every number that moves has a reason. Dashboards show what happened; they rarely show why. Without the why, teams guess, act late and lose trust. ai-dm exists to win the why for every brand, every day: to find the reason behind every change, prove it with evidence, recommend the next move and check that it worked. Then it starts again, because the why keeps changing. When you win the why, you stop guessing and start growing. That is why we exist.
Gather. Analyse. Detect. Alert. Recommend. You act. Monitor. Learn and repeat. Always on.
Check the work before you trust the tool.