For agencies that grow D2C brands
Who builds ai-dm, and why should an agency trust them?
ai-dm (artificial intelligence digital marketing) is a brand intelligence engine for agencies that grow D2C brands, built by Euphorica Ventures Private Limited in Bengaluru. Its founders, Ruchi Malhotra and Sanjay Srivastava, first built it to run Moolwan, their own home décor brand, where one person now runs nine marketing channels on it in about an hour a day.
9 channels run by one person in about an hour a day · Moolwan · run on ai-dm dailyMoolwan, our own D2C home décor brand · October 2026
No plan to pick. Billed in USD and INR. Nothing changes in a brand's accounts without your approval.
Why did the founders build ai-dm for their own brand first?
Monday morning at Moolwan. A number had dropped over the weekend, and the dashboards could say that it moved but not why. Every answer meant opening five tools, and every decision lived in someone's head.
Guessing cost money and time. A small brand competing with marketplaces can't afford to fix the wrong thing. So we built the engine for ourselves first, on our own money and our own customers: find what changed, prove why with evidence, write every decision down, and check what actually worked.
- 2023Strategy workflows start running Moolwan
- Nov 2025The workflows become ai-dm
- TodayMoolwan runs on ai-dm daily; agencies run it for their brands
It still runs Moolwan every day. Moolwan's pages were shown 344,000 times in Google's AI results in three months (Search Console · Generative AI features · 25 Jun–23 Sep 2026), and its weak numbers are shown just as plainly. You can watch ai-dm run Moolwan, with the source and date of every number.
Who are the founders of ai-dm?
Two operators, one D2C brand behind them. One built enterprise software; the other has spent more than two decades in marketing strategy and business development. Both ran Moolwan before ai-dm existed, which is why the product starts from an agency's daily questions rather than from charts.
Ruchi Malhotra, founder and CEO
IIT Kanpur. Enterprise software development at Verifone and HP. Founder of Moolwan.
Sanjay Srivastava, co-founder and COO
IIT Roorkee. 24+ years in marketing strategy and business development, including leadership roles at a US multinational in the semiconductor industry.
You reach the people building it, not a sales team.
What does ai-dm stand for?
Win the why. Every number that moves has a reason. Dashboards show what happened; they rarely show why. ai-dm exists to find the reason behind every change, prove it with evidence, recommend the next move and check that it worked. Read the full idea behind Win the why.
- Every number shows its source.Each figure opens the record it came from, with the date range.
- Weak numbers are shown as plainly as strong ones.Moolwan's own below-benchmark figures are on every proof page.
- Nothing changes without a person's approval.ai-dm drafts and recommends; your team decides, and every decision is recorded.
- Each brand's data stays its own.Never sold or shared, and deletable on request.
Before you connect a brand, you can check how brand data is protected, and the whole proof set is one click away to verify ai-dm for yourself.
Which company is behind ai-dm?
A registered Indian company you can look up. ai-dm is built and billed by Euphorica Ventures Private Limited. Agencies can check the details below before they sign anything, and talk to the founders directly.
- Company
- Euphorica Ventures Private Limited
- Registered in
- Bengaluru, Karnataka, India
- CIN
- U74999KA2021PTC145032
- GST
- 29AAGCE3637A1ZV
- +91 99458 05800
- ai-dm@ai-dm.ai
What the name means. ai-dm stands for artificial intelligence digital marketing. It is always written in lowercase with a hyphen, even at the start of a sentence, because the name is a trademark, not an abbreviation to expand.
Three trademarks belong to Euphorica Ventures Private Limited: the word mark ai-dm™, the ai-dm logo as an image mark, and the tagline Win the why™. The trademark certificates for all three were obtained in October 2026.
What works today and what comes next is written down publicly: see what's live and what's next.
What would you like to ask the founders?
Ask before you sign up. Fill in a few details and your WhatsApp message is written for you, so the first reply can answer your real question instead of asking who you are.
Write your message to the founders
The message opens in WhatsApp for you to check and send. Nothing is sent from this page.
your messageHi, I'm from Northlight Growth in Bengaluru. We manage 6 D2C brands. Can we try ai-dm on one of our brands first? Could we talk this week?
The starting details are an illustrative example. Prefer email? Write to ai-dm@ai-dm.ai.
Related pages
Questions agencies ask about ai-dm and its founders
Who founded ai-dm?
Ruchi Malhotra, founder and CEO, and Sanjay Srivastava, co-founder and COO. Ruchi studied at IIT Kanpur, worked in enterprise software development at Verifone and HP, and founded Moolwan. Sanjay studied at IIT Roorkee and has 24+ years in marketing strategy and business development. You can talk to either of them on WhatsApp.
Where is ai-dm based?
In Bengaluru, Karnataka. ai-dm is built by Euphorica Ventures Private Limited, registered in Bengaluru, Karnataka, India, CIN U74999KA2021PTC145032.
Why did you build ai-dm on your own brand first?
Because we needed it. Running Moolwan, our D2C home décor brand, we needed to know why numbers moved, not just that they moved, and to write every decision down. The workflows started running Moolwan in 2023 and became ai-dm in November 2025. Moolwan still runs on it every day, so every feature is used on a real brand first.
What does ai-dm stand for?
ai-dm stands for artificial intelligence digital marketing. The name is always written in lowercase with a hyphen. It is a brand intelligence engine that learns each brand an agency manages, explains why its numbers moved with evidence, and drafts the next move for the team to approve.
Are ai-dm and Win the why trademarks?
Yes. The word mark ai-dm, the ai-dm logo and the tagline Win the why are trademarks of Euphorica Ventures Private Limited, and the trademark certificates for all three were obtained in October 2026.
Can we talk to a founder before signing up?
Yes. Message us on WhatsApp at +91 99458 05800 or email ai-dm@ai-dm.ai, and you'll reach the people building ai-dm, not a sales team. If you'd rather check the work first, the Moolwan case study is open to everyone with no login.
How is ai-dm billed?
Billed in USD and INR. Per-brand plans or pay as you go. There's no plan to pick to start, and a brand's data is deletable on request.
No plan to pick. Billed in USD and INR. A brand's data is deletable on request.