Welcome to ai-dm. These Terms of Service ("Terms") form a binding legal agreement between you and Euphorica Ventures Private Limited ("ai-dm", "we", "us", "our"), the company that operates the ai-dm platform. By creating an account, accessing, or using ai-dm in any way, you agree to be bound by these Terms.

If you do not agree to these Terms, you must not access or use ai-dm.

These Terms work together with our Privacy Policy and our Data Deletion page, which are incorporated by reference into these Terms. Where these Terms refer to the "Agreement," the Agreement includes these Terms, the Privacy Policy, and the Data Deletion page.

If you are accepting these Terms on behalf of a company, agency, brand, or other organization, you represent that you have authority to bind that organization. In that case, "you" and "your" refer to that organization.

Record of Acceptance. When you accept these Terms at signup, or on your first login after a material update to these Terms, we persist a record of your acceptance with your account. This record includes the version of these Terms you accepted, a SHA-256 hash of the rendered text of that version, your IP address, your user-agent, and a UTC timestamp, and is retained for the life of your account plus seven (7) years. This record evidences your acceptance of the Agreement in full, including the disclaimers in Section 14, the limitation of liability in Section 15, and the indemnification obligations in Section 16.

ai-dm is an AI-driven decision-support and execution-assistance platform that helps marketing agencies, businesses, and D2C brand owners plan, decide, and execute marketing and growth activities across connected social platforms, search platforms, and advertising channels. ai-dm uses a dynamic workflow engine, large language models, agentic reasoning, a conversational chat interface, and a brand-specific Knowledge Graph to surface recommendations, generate content, suggest input values, present results, and assist with the execution of marketing activities — always subject to your explicit approval.

ai-dm is a SaaS product provided by:

EUPHORICA VENTURES PRIVATE LIMITED
Floor No.: Second Floor, Building No. 07
22nd Cross, Cubbonpet Main Road
Bengaluru, Bengaluru Urban
Karnataka 560002, India
CIN: U74999KA2021PTC145032
GST: 29AAGCE3637A1ZV

You may use ai-dm only if you meet all of the following:

• You are at least eighteen (18) years of age.
• You have the legal capacity to enter into a binding contract.
• You are not barred from using ai-dm under the laws of India, your country of residence, or any other applicable jurisdiction.
• You have not been previously suspended or removed from ai-dm.

ai-dm is intended for business use only. We do not knowingly provide our Services to children under eighteen.

4.1 Account Creation

To use ai-dm, you must create an account by providing accurate, current, and complete information. You must promptly update your information if it changes.

4.2 Account Security

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must notify us immediately at ai-dm@ai-dm.ai if you suspect any unauthorized access. ai-dm is not liable for losses resulting from your failure to safeguard your account credentials.

4.3 Account Types

ai-dm supports the following account types:

• Brand Owner Accounts: For individual brand owners or businesses operating their own ai-dm workspace.
• Marketing Agency Accounts: For marketing agencies managing multiple brand or business workspaces under a single agency account.
• Sub-accounts and Team Members: Authorized users invited by an account holder to collaborate within the same workspace.

If you are a marketing agency, you are responsible for ensuring that each brand or business you onboard onto ai-dm has authorized you to use ai-dm on their behalf and has been informed of how their data will be processed.

4.4 Multi-Tenancy and Data Isolation

Each brand or business workspace on ai-dm is logically isolated from every other workspace. A marketing agency's authorized users may access the workspaces of the brands and businesses they manage in line with the permissions granted by those clients. Brands and businesses on a marketing agency's account do not have access to the data of other brands or businesses on the same agency account.

5.1 Pricing Models

ai-dm is offered under two billing models:

(a) Subscription Plans. Tiered subscription plans with monthly or yearly billing cycles. Current plans and pricing are published on our website and may be updated from time to time. Each plan includes a defined allocation of credits per billing period.

(b) Pay-As-You-Go ("PAYG"). A usage-metered billing model with no monthly commitment. You connect a payment method at signup and are billed in arrears for chargeable actions you take on the platform, at per-action rates published on our website. PAYG accounts are required to configure a monthly spend cap ("Budget Cap") at signup. When usage approaches eighty percent (80%) of the Budget Cap, we will alert you. When usage reaches the Budget Cap, ai-dm will pause new chargeable actions until you raise the cap or the next billing period begins. In-progress actions complete; new chargeable actions are blocked.

Current pricing, plan structures, per-action PAYG rates, and Budget Cap defaults are published on our website and may be updated from time to time.

5.2 Credits and Metered Usage

• For subscription plans, credits are deducted at the time a job is initiated, not when the output is delivered. Credits do not represent a monetary value, are non-refundable, have no cash equivalent, and unused credits expire at the end of each billing cycle unless otherwise specified in your plan.
• For PAYG accounts, every chargeable action — including content module jobs, agent reasoning sessions, chat messages, AI-suggested input field values, scheduled data pulls, output presentations, and other priced actions published on our website — emits a metered usage event that is aggregated and charged in arrears.
• ai-dm reserves the right to define which actions consume credits or PAYG units and at what rate. We will give at least thirty (30) days' notice of material changes to credit rates or PAYG per-action rates.

5.3 Billing

You authorize ai-dm to charge your designated payment method for all subscription fees, PAYG usage charges, applicable taxes (including GST), and any additional fees incurred. Billing is processed through our payment processors, which currently include PayU and Stripe (Stripe's metered billing functionality is used for PAYG aggregation), and may include other authorized processors from time to time.

5.4 Payment Failure

If a payment fails, your account may be soft-locked, meaning your workspace remains intact but no new chargeable actions can be initiated until the payment is resolved. Repeated payment failures over a 30-day period may result in account suspension or termination.

5.5 Refunds

Subscription fees, credit purchases, and PAYG charges are non-refundable. The only exceptions to this rule are:

• Refunds required by a mandatory provision of applicable consumer protection law that we cannot lawfully waive (for example, statutory cooling-off rights under EU Directive 2011/83/EU for qualifying consumers);
• Prorated refunds for documented extended service unavailability lasting more than seventy-two (72) continuous hours and caused by ai-dm (excluding outages of Connected Platforms or third-party providers);
• Refunds for billing errors made by ai-dm or our payment processors, limited to the amount erroneously charged. This includes documented errors in PAYG metering that resulted in charges materially in excess of actual usage;
• Refunds that ai-dm chooses to issue in its sole discretion as a goodwill measure, which do not establish a right to further refunds.

All refund requests must be submitted within thirty (30) days of the charge in question by emailing ai-dm@ai-dm.ai.

5.6 Taxes

Fees are exclusive of taxes. You are responsible for all applicable taxes (including GST, VAT, sales tax, or equivalent) arising from your use of ai-dm, except for taxes on ai-dm's net income.

5.7 Price and Plan Changes

We may change pricing, credit allocations, plan structures, PAYG per-action rates, or default Budget Cap settings at any time. Material changes will be communicated to active subscribers and PAYG account holders at least 30 days in advance. Continued use after a change constitutes acceptance.

5.8 Budget Cap Operations (PAYG)

For PAYG accounts:

• You set a monthly Budget Cap at signup and may adjust it at any time, subject to a brief cooldown period (typically 24 hours) to prevent accidental bypasses.
• Soft-alert thresholds (typically 80% of cap) trigger notifications by email and in-app banner.
• Hard-block at 100% of cap pauses all new chargeable actions for the remainder of the billing period.
• You may raise the cap after a hard-block; the cap raise takes effect immediately.
• ai-dm is not liable for results not delivered, recommendations not surfaced, or outcomes not achieved while your account was hard-blocked at the Budget Cap.
• ai-dm is not liable for charges that fall within your configured Budget Cap, regardless of whether you believe those charges were higher than expected. Where you believe metering was inaccurate, Section 5.5 applies.

6.1 Our License to You

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use ai-dm for your internal business purposes during the term of your subscription or active PAYG account.

6.2 Our Intellectual Property

ai-dm, including its underlying platform software, source code, prompts and prompt-engineering, AI orchestration logic (including agentic reasoning graphs, agent tool registries, and runtime guardrail systems), retrieval pipelines, workflow engine, Knowledge Graph architecture and ontology, scoring and ranking logic, Knowledge Graph slicing logic for input suggestions, output presentation logic, conversational chat infrastructure, documentation, design, trademarks, brand assets, and all derivatives, improvements, and aggregated learnings, is and remains the sole property of Euphorica Ventures Private Limited.

ai-dm uses third-party large language models (such as those provided by Anthropic and OpenAI) under license from those providers. ai-dm does not own and does not claim ownership of any third-party large language models or foundation models used to provide the Services. Such models remain the property of their respective providers.

No rights are granted to you in ai-dm's intellectual property except those rights expressly granted to you under Section 6.1 of these Terms.

6.3 Your Content

You retain all rights to the content, data, brand information, creatives, and other materials you provide to ai-dm ("Your Content"). By providing Your Content to ai-dm, you grant us a worldwide, non-exclusive, royalty-free license to:

• Use, process, store, and transmit Your Content solely to provide the Services to you;
• Process Your Content through third-party AI providers (such as Anthropic and OpenAI) and infrastructure providers as needed to operate the Services;
• Derive anonymized, aggregated, abstracted learnings from Your Content in accordance with our Privacy Policy.

We do not use Your Content, your chat messages, your inputs, or any data sourced from Connected Platforms to train our large language models or any third-party large language models. Our third-party AI providers, by default and by their own terms, do not train their models on customer inputs or outputs delivered through their commercial APIs.

This license terminates when you delete Your Content or terminate your account. The only exception to this rule is for anonymized aggregated learnings that, prior to your termination, have already been:

• Stripped of all identifiers linking to you, your account, your brand, or any individual;
• Aggregated with data from at least the minimum cohort threshold specified in our Privacy Policy; and
• Rendered incapable of reverse-engineering back to Your Content through the technical and organizational safeguards described in the Privacy Policy.

Such anonymized aggregated learnings are no longer Your Content, are not personal data, and are retained by ai-dm in perpetuity for the improvement of the Services.

6.4 AI-Generated Output

Content generated by ai-dm based on Your Content, your inputs, and your prompts ("Output") is provided to you for your use. To the extent ai-dm holds any rights in the Output, we assign such rights to you, subject to:

• Your continued compliance with these Terms;
• The understanding that Output may not be unique to you — similar inputs from other customers may produce similar Output;
• The understanding that we may not assign rights in any underlying AI models, prompts, or platform components used to generate Output;
• The understanding that Output may include AI-generated framing, contextual prefacing, or presentation material produced by our output presentation layer (see Section 8.9). This presentation material is itself AI-generated and subject to the same review and approval responsibilities you have over all Output.

You acknowledge that AI Output may contain inaccuracies, may not be fit for every purpose, and must be reviewed by you before being published, distributed, or relied upon. You are solely responsible for your use of any Output.

6.5 Feedback

If you provide feedback, suggestions, or ideas about ai-dm, you grant us an unrestricted, perpetual, worldwide, royalty-free right to use, modify, and incorporate that feedback into our Services without obligation to you.

7.1 Authorization

ai-dm allows you to connect third-party platforms to your ai-dm workspace via OAuth or equivalent authorization mechanisms. Connected Platforms include but are not limited to:

• Meta (Facebook, Instagram, Meta Business Suite, Meta Business Manager, Meta Ads Manager, Meta Pixel)
• Google (Google Ads, YouTube, Google Business Profile, Google Analytics, Google Tag Manager, Google Merchant Center, Google Search Console)
• LinkedIn (LinkedIn Pages, LinkedIn Campaign Manager, LinkedIn Sales Navigator)
• TikTok (TikTok for Business, TikTok Ads Manager)
• X (X Ads, X for Business)
• Pinterest (Pinterest Business, Pinterest Ads, Pinterest Trends)
• Other equivalent platforms added from time to time

By connecting a platform, you:

• Represent that you have authority to connect that platform's account on behalf of yourself or your client;
• Authorize ai-dm to access data from that platform within the scopes you have approved;
• Authorize ai-dm to execute actions on that platform only with your explicit per-action approval;
• Acknowledge that ai-dm records the date, the platform, the scopes granted, the platform-specific account identifier(s), and the version of the ai-dm application that you authorized, for compliance, audit, and platform review purposes.

7.2 Compliance with Platform Terms

Your use of Connected Platforms through ai-dm is also subject to those platforms' own terms of service, developer policies, and data use policies. You are responsible for complying with the terms of every Connected Platform you use. ai-dm independently complies with the developer terms and data use policies of each Connected Platform, including but not limited to:

• Meta Platform Terms and Developer Policies
• Google API Services User Data Policy and Limited Use requirements
• LinkedIn API Terms of Use and Partner Program requirements
• TikTok Developer Terms of Service
• X Developer Agreement and Policy
• Pinterest Developer Terms and Business Access Policy

If a Connected Platform terminates, restricts, or modifies ai-dm's access to its API, the corresponding functionality in ai-dm may be reduced or removed without liability to us.

7.3 Platform Data Handling

ai-dm uses data sourced from Connected Platforms solely to provide the Services to the account holder that authorized the connection. We do not:

• Sell data sourced from Connected Platforms;
• Use Connected Platform data for independent advertising, ad targeting, or audience-building outside the scope of the authorizing customer;
• Share Connected Platform data with other ai-dm customers in identifiable form;
• Use Connected Platform data to train large language models, whether ours or third parties';
• Retain Connected Platform data after you disconnect the platform or terminate your account, beyond the limits described in our Privacy Policy and Data Deletion page.

7.4 Programmable Data Collection Cadences

For certain data sources — including but not limited to keyword rank tracking, search engine results page (SERP) data, backlink data, competitor advertising data, organic search performance, paid advertising performance, and AI-search visibility panels — ai-dm collects data on a recurring schedule. You may configure the frequency of these collections per data source, within the limits permitted by your subscription plan or PAYG tier and within the rate limits imposed by the upstream data providers.

You are responsible for configuring these cadences appropriately for your business and budget. More frequent collection produces more current data but consumes more credits or PAYG units. ai-dm may publish default cadences for each plan tier and may modify minimum or maximum cadence limits with reasonable notice.

8.1 Human Approval Required for All Consequential Actions

ai-dm is a decision-support and execution-assistance platform, not an autonomous agent. Every consequential action — including but not limited to publishing content, launching or modifying advertising campaigns, sending direct messages, allocating budgets, modifying Connected Platform settings, or sharing data with third parties — requires your explicit approval before execution. This applies regardless of whether the action was surfaced through the conversational chat interface, an agentic reasoning flow, a content module job, or any other surface within ai-dm.

8.2 No Automated Legal Decisions

ai-dm does not engage in solely automated decision-making that produces legal effects concerning you or that similarly significantly affects you, as defined under GDPR Article 22, the DPDP Act, and equivalent laws.

8.3 AI Is Always in Use; AI Output Disclaimer

ai-dm is an AI-driven platform. Artificial intelligence — including large language models, agentic reasoning graphs, tool-using agents, retrieval pipelines, our proprietary Knowledge Graph, AI-driven Knowledge Graph slicing for input field suggestions, AI-driven output presentation layers, and the conversational chat interface — is used across substantially all features and workflows of the Services. By accessing or using ai-dm, you understand and acknowledge that:

• AI is active throughout your use of the Services, not selectively or occasionally;
• You will not receive a separate notification each time AI is used, because AI is in continuous use;
• AI is used in our conversational chat interface to answer your questions, in our agentic reasoning to produce recommendations, in our input field suggestion features, and in our output presentation features;
• AI Output is probabilistic, may contain errors, inaccuracies, omissions, biases reflected in training data, fabricated information ("hallucinations"), or content that is misleading, outdated, unlawful, or otherwise unsuitable;
• AI Output is not professional advice. AI Output does not constitute, and must not be presented, published, or relied upon as, medical, legal, financial, tax, or any other form of professional advice, and is not a substitute for consultation with a qualified professional. This applies with particular force to Output concerning health, medical treatments, clinical outcomes, financial products, or legal rights;
• AI Output is generated by third-party large language models and AI systems provided by third-party AI providers (including but not limited to Anthropic and OpenAI), whose own terms of service, by default, do not warrant the accuracy, completeness, or fitness for any purpose of any AI Output and disclaim liability for downstream use;
• ai-dm applies reasonable content safety measures and guardrails — including prompt-level instructions, agentic runtime controls (bounded tool registries, maximum iteration caps, per-session token budgets, mandatory entity citation, sparse-context disclosure, structured tool result validation, mandatory human-in-the-loop pauses before consequential actions, full audit trails, and deterministic fallback) and, where available, third-party content moderation tools — but these measures are imperfect, may fail, and cannot guarantee the quality, accuracy, lawfulness, or appropriateness of AI Output;
• AI Output must be independently reviewed, validated, and approved by you before being published, distributed, transmitted to any third party, or relied upon for any decision;
• ai-dm makes no representation or warranty that any AI Output, including chat responses, agentic recommendations, suggested input field values, or presented outputs, is accurate, complete, lawful, non-infringing, or fit for any particular purpose.

8.4 You Are the Publisher of AI Output

You acknowledge and agree that:

• ai-dm does not publish, transmit, or distribute AI Output on its own initiative; you decide what AI Output is published, transmitted, or distributed, and you push the button to do so;
• When you review and approve AI Output for publication, transmission, or distribution, you exercise independent human judgment as to the suitability, accuracy, and lawfulness of that Output for your specific purpose and audience;
• Your act of reviewing and approving constitutes an intervening act of human judgment that makes you the publisher of, and the party responsible for, any AI Output that is subsequently published, transmitted, or distributed;
• This applies equally to AI Output produced through the conversational chat interface (when you act on a chat response), AI Output produced through agentic reasoning (when you approve a surfaced recommendation), AI Output produced by content modules (when you approve the module result), AI-suggested input field values (when you accept and submit them as part of a job), and AI-presented output (when you publish or distribute the presented version of a result);
• You bear sole responsibility for all consequences arising from the publication, transmission, distribution, or use of any AI Output you have approved, including but not limited to claims of defamation, infringement, misrepresentation, false advertising, regulatory violation, or any other harm to any person or entity.

This Section 8.4 applies regardless of whether ai-dm's guardrails detected an issue, whether the AI provider's own safety measures detected an issue, or whether either party's safety measures failed.

8.5 AI Providers

ai-dm uses third-party large language model providers — currently including Anthropic and OpenAI, and potentially other providers added from time to time — to power its AI features. By using ai-dm, you consent to the processing of your inputs and the generation of Output through such providers, subject to those providers' applicable data handling and acceptable use policies, which by default prohibit those providers from training their models on your prompts or outputs.

You acknowledge that these third-party AI providers have their own terms of service that govern the AI Output they generate. Those terms typically disclaim warranties, place responsibility for use of Output on the deploying party, and limit the provider's liability. ai-dm is bound by those upstream terms in its relationship with each provider, and ai-dm's ability to indemnify or recover against any AI provider on your behalf is limited accordingly. Nothing in these Terms shall be construed as ai-dm assuming, on behalf of itself or any AI provider, any warranty obligation that those providers themselves disclaim.

For the avoidance of doubt, the disclaimers and limitations referenced in this Section 8.5 concern warranty and accuracy obligations between ai-dm, AI providers, and you. They do not limit, reduce, or affect in any way ai-dm's own obligations to comply with the developer terms, platform terms, data use policies, or community standards of any Connected Platform, all of which ai-dm independently undertakes to observe as set out in Section 7.2.

8.6 Conversational Chat Interface

ai-dm provides a conversational chat interface through which you may ask questions about your brand, your data, ai-dm's findings, ai-dm's recommendations, and related topics, and through which ai-dm provides natural-language responses grounded in your brand's Knowledge Graph and connected data.

You acknowledge that:

• Chat responses are AI Output subject to Sections 8.3 and 8.4;
• ai-dm retains chat conversation logs for the purposes described in our Privacy Policy and deletes them in accordance with our Data Deletion page;
• ai-dm does not use your chat messages or the responses to those messages to train its large language models or those of third parties;
• Chat is read-only by default — any consequential action proposed by ai-dm in chat (publishing content, launching a campaign, allocating budget, etc.) must be explicitly approved by you outside the chat surface, or via a structured one-click confirmation, before execution, as required by Section 8.1.

8.7 Agentic AI Behavior

ai-dm uses agentic AI reasoning — that is, AI systems that decide which tools to call and in what order to fulfill a request. Agentic reasoning is used in our conversational chat interface, in our weekly strategic analyses, in cross-channel signal multiplication, in threshold-breach diagnosis, and in similar contexts where the optimal path depends on what the AI finds along the way.

To mitigate the risks inherent in agentic AI — including hallucination, unbounded iteration, runaway cost, fabricated tool calls, and inappropriate actions — ai-dm enforces architectural safeguards on every agentic flow at the runtime level, not merely at the prompt level. These safeguards include:

• Bounded tool registries — each agent role can only invoke a fixed list of tools registered at boot;
• Maximum iteration caps — every agent loop has a hard ceiling on iteration count, enforced by the runtime;
• Per-session token budgets — every agent session has a token ceiling enforced by accumulator, across the entire conversation, not just per LLM call;
• Mandatory entity citation — brand-specific claims in agent output must reference an entity in the provided Knowledge Graph context; uncited claims are stripped before reaching you;
• Sparse-context disclosure — when the Knowledge Graph contains insufficient data to answer a question, the agent discloses sparse state rather than fabricating an answer;
• Structured tool result schemas — every tool returns a typed result; agents cannot pretend a tool returned data it did not return;
• Human-in-the-loop pauses on write tools — any tool with a side effect (publishing, campaign launch, budget allocation, data sharing) pauses the agent until you explicitly approve;
• Full audit trail per agent step — every node visit, every model message, every tool call, and every guardrail evaluation is logged;
• Phase 1 guardrail engine applied at agent step level — the same write rules that govern human-initiated changes also govern agent writes;
• Deterministic fallback — if an agent halts, fails validation, or exceeds budget, ai-dm falls back to a deterministic path so you still receive a result.

You acknowledge that these safeguards are designed to mitigate risk but cannot eliminate it. AI Output produced by agentic flows remains subject to Sections 8.3, 8.4, and 8.5.

8.8 Knowledge Graph Slicing for Input Suggestions

ai-dm may pre-fill input fields on content module forms with AI-generated suggestions derived from your brand's Knowledge Graph. The behavior of this feature is governed by prompts configured by ai-dm super-administrators, who decide for each input field whether the suggestion feature is enabled and how the Knowledge Graph should be sliced to produce a relevant value.

You acknowledge:

• Suggestions are AI Output subject to Sections 8.3 and 8.4;
• Suggestions may be incorrect, outdated, contextually inappropriate, or otherwise unfit for your purpose;
• You are responsible for reviewing every suggested value before submitting a job;
• Accepting an AI-generated suggestion does not transfer responsibility for the resulting Output or any consequence thereof to ai-dm.

8.9 Output Presentation Layer

ai-dm may add AI-generated framing context to outputs returned by content workflows — for example, a paragraph at the top of a generated article explaining why a particular angle was chosen, citing the brand's Knowledge Graph entities that justified the choice. The behavior of this feature is governed by prompts configured by ai-dm super-administrators per content module.

The presentation layer is constrained at the runtime level: it may add framing context, but it cannot edit the underlying output body. You may toggle between the raw output and the AI-presented output at your discretion in the platform interface.

You acknowledge that:

• The framing content produced by the presentation layer is itself AI Output subject to Sections 8.3 and 8.4;
• The framing content may contain inaccuracies, including incorrect characterizations of why a particular output was chosen or what data justified it;
• Publishing or distributing the presented version is subject to the same review and publisher-responsibility framework as any other AI Output.

You agree not to use ai-dm to:

9.1 Engage in Illegal Conduct

• Violate any applicable law or regulation, including export control, sanctions, anti-spam, and consumer protection laws.
• Engage in fraud, money laundering, or financing of illegal activities.

9.2 Harm Others or Produce Harmful Content

• Send spam, unsolicited commercial messages, or bulk communications in violation of applicable anti-spam laws (including CAN-SPAM, GDPR, the Indian Information Technology Act, and the Indian Telecom Commercial Communications Customer Preference Regulations).
• Harass, threaten, defame, demean, intimidate, or impersonate any individual or organization.
• Engage in phishing, social engineering, or any deceptive practice.
• Generate, distribute, amplify, or publish content that:
  • Spreads hatred, hostility, or negativity toward any individual, group, community, caste, religion, ethnicity, nationality, gender, sexual orientation, or any other protected or unprotected characteristic;
  • Promotes, incites, or glorifies violence, terrorism, self-harm, suicide, or any form of physical or psychological harm;
  • Promotes or attacks any political party, political ideology, political candidate, election, or government — whether in India or any other country — including content designed to influence electoral outcomes or spread political propaganda;
  • Promotes, attacks, mocks, or proselytizes any religion, religious figure, religious practice, religious community, or religious belief;
  • Contains adult, sexual, sexually suggestive, pornographic, nudity-based, or otherwise sexually explicit content, regardless of the age of persons depicted;
  • Depicts or facilitates child sexual abuse material, child exploitation, or any sexualization of minors (such content is strictly prohibited and will be reported to law enforcement);
  • Promotes the sale, use, or distribution of illegal drugs, controlled substances, weapons, or other goods or services prohibited under applicable law;
  • Contains misinformation, disinformation, or deliberately false claims, including about health, medicine, science, public safety, public events, or persons;
  • Violates community standards or advertising policies of any Connected Platform.

ai-dm reserves the absolute right to refuse to generate, store, transmit, or publish any content that it determines, in its sole discretion, falls within this Section 9.2, regardless of whether such content has been technically generated by the AI Output.

9.3 Misuse the Platform

• Reverse-engineer, decompile, or attempt to extract the source code, prompts, models, agentic graphs, tool registries, runtime guardrails, or Knowledge Graph architecture of ai-dm.
• Use ai-dm or any Output to train, fine-tune, or develop competing AI models or platforms.
• Scrape, crawl, or automate access to ai-dm beyond authorized API endpoints.
• Bypass rate limits, credit limits, PAYG Budget Caps, programmable cadence limits, or other technical or contractual restrictions.
• Use ai-dm to generate content that infringes third-party intellectual property, including copyrighted material, trademarks, or patents.
• Attempt to manipulate agentic flows to circumvent guardrails — for example, by repeatedly rephrasing prompts to bypass blocked actions, by attempting to inject malicious tool calls or instructions, or by attempting to access tools outside an agent's bounded tool registry.

9.4 Violate Connected Platform Rules

• Violate the terms of any Connected Platform.
• Use ai-dm in a way that causes ai-dm to lose access to any Connected Platform.
• Generate or post content on Connected Platforms in violation of those platforms' community guidelines, advertising policies, or developer terms.

9.5 Violate Privacy

• Process the personal data of third parties without lawful basis or appropriate consent.
• Upload, store, or process special category personal data (sensitive personal data) without taking appropriate legal and security measures.
• Upload, store, transmit, or process Protected Health Information (PHI) or equivalent regulated health data, in breach of the healthcare data restrictions set out in Section 11.
• Use ai-dm to surveil, track, or profile individuals without their knowledge or consent.

9.6 Compromise Security

• Introduce malware, viruses, or other harmful code into ai-dm.
• Attempt to gain unauthorized access to other accounts, workspaces, or ai-dm systems.
• Probe, scan, or test the vulnerability of ai-dm without prior written authorization.

We may suspend or terminate your account immediately if we reasonably believe you have violated this Acceptable Use Policy. Where appropriate, we may also report violations to law enforcement or relevant authorities.

You are solely responsible for:

• The accuracy, legality, and quality of Your Content and your use of Output;
• Obtaining all necessary rights, consents, and licenses to provide Your Content to ai-dm and to use Output;
• Your compliance with all laws, regulations, and Connected Platform terms applicable to your business and your use of ai-dm;
• Reviewing all AI-generated Output — including chat responses, agentic recommendations, suggested input field values, and presented outputs — before publishing, distributing, or acting on it;
• Complying with each Connected Platform's disclosure and labeling requirements for AI-generated content (including, where applicable, Meta's AI-generated content labeling requirements), for every piece of Output you publish or distribute through or outside ai-dm;
• Configuring and monitoring your PAYG Budget Cap (if applicable), including ensuring that the cap reflects your intended monthly spend;
• Configuring data-collection cadences (rank tracking, SERP scrapes, backlink pulls, competitor data, advertising insights, AI-search visibility panels, and similar) appropriately for your plan tier and business needs;
• Maintaining accurate records of your authorizations from end-users and clients, particularly if you are a marketing agency acting on behalf of multiple brands or businesses.

If you are a marketing agency, you also represent that:

• Each brand or business you onboard has authorized you to act on their behalf;
• You have informed each brand or business of how their data is processed by ai-dm and have provided them access to our Privacy Policy;
• You have the legal right to upload, process, and share that brand's or business's data through ai-dm.

Your use of ai-dm is governed by our Privacy Policy, which explains how we collect, use, share, and protect personal information. By using ai-dm, you confirm that you have read and understood the Privacy Policy.

To the extent that ai-dm processes personal data on your behalf as a processor or service provider under applicable data protection laws, those data processing terms are governed by a separate Data Processing Addendum ("DPA") available upon request at ai-dm@ai-dm.ai. Where required by law, the DPA will be deemed part of these Terms when executed by both parties.

You may request deletion of your account and personal data at any time via our Data Deletion page.

Healthcare Data — Not a HIPAA-Covered Service; No PHI

ai-dm is a marketing intelligence and execution-assistance platform. ai-dm is not a HIPAA-covered service, is not a Business Associate under the U.S. Health Insurance Portability and Accountability Act ("HIPAA"), and does not offer or enter into Business Associate Agreements ("BAAs").

If you are a healthcare provider, clinic, or practice, or a marketing agency acting on behalf of one, you must not upload, store, transmit, or process Protected Health Information ("PHI") through ai-dm. PHI includes, without limitation, any individually identifiable information combined with information about a person's health condition, treatment, care, appointments, or payment for care — including, for example:

• Patient names, contact details, or identifiers linked to a treatment, procedure, or condition;
• Lead lists or inquiry records derived from consultation or treatment inquiries;
• Direct message or comment contents that reference an identifiable individual's condition, treatment, or care;
• Appointment, consultation, medical record, or billing data of any kind.

Equivalent restrictions apply to regulated health data under the laws of other jurisdictions, including data concerning health treated as special category personal data under GDPR and as sensitive personal data under the DPDP Act, which may not be processed through ai-dm except in compliance with Section 9.5.

Submitting PHI or regulated health data to ai-dm in breach of this Section 11 is a material breach of these Terms. ai-dm disclaims all liability arising from any such submission, and you agree that any resulting claims fall within your indemnification obligations under Section 16. Until such time as ai-dm publishes a healthcare-specific compliance offering, you must treat ai-dm strictly as a marketing tool.

12.1 Availability

ai-dm is provided on an "as available" basis. We aim for high availability but do not guarantee uninterrupted access. We may experience downtime due to maintenance, updates, third-party service disruptions, or events beyond our control.

12.2 Modifications to the Service

We may modify, add, or discontinue features of ai-dm at any time. Where a modification materially reduces the functionality of an active subscription or PAYG account, we will provide reasonable notice and, where appropriate, options such as plan adjustment.

12.3 Third-Party Dependencies

ai-dm depends on third-party services including cloud infrastructure providers, AI providers (including Anthropic and OpenAI), workflow automation providers (including Make.com), payment processors (including PayU and Stripe), data providers, and Connected Platforms. Disruptions or changes to any of these services may affect ai-dm's functionality. The specific list of underlying infrastructure providers, AI providers, data providers, and processors may change without notice; the current list is summarized in our Privacy Policy.

13.1 Termination by You

You may terminate your account at any time through our Data Deletion page or by emailing ai-dm@ai-dm.ai.

For subscription accounts, termination is effective at the end of your current billing cycle unless you request immediate termination, in which case access ceases on the date of your request. No refunds are issued for partial billing periods, subject only to the specific refund grounds set out in Section 5.5.

For PAYG accounts, termination is effective immediately upon confirmation. Any usage incurred up to the moment of termination is invoiced in the next billing cycle.

13.2 Termination by ai-dm

We may suspend or terminate your account, with or without notice, if:

• You materially breach these Terms, including the Acceptable Use Policy;
• Your account is involved in fraud, abuse, or activity that could harm ai-dm, our other users, or Connected Platforms;
• You fail to pay applicable fees after reasonable notice;
• We are required to do so by law or by order of a competent authority;
• We discontinue ai-dm or any material feature of it.

13.3 Effect of Termination

Upon termination:

• Your access to ai-dm ceases immediately;
• We will delete Your Content and personal data in accordance with our Privacy Policy and Data Deletion page;
• OAuth tokens for Connected Platforms are revoked;
• You may also delete an individual brand and all of its data at any time without terminating your account — from that brand’s Brand Dossier, subject to the 30-day grace window described on our Data Deletion page; your account and other brands are unaffected;
• Anonymized aggregated learnings derived prior to termination remain with ai-dm;
• Provisions of these Terms that by their nature should survive (including ownership, indemnification, limitation of liability, and dispute resolution) will survive termination.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, AI-DM IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR UNINTERRUPTED OPERATION.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:

• AI-DM WILL MEET YOUR SPECIFIC REQUIREMENTS;
• AI-GENERATED OUTPUT — INCLUDING CHAT RESPONSES, AGENTIC RECOMMENDATIONS, SUGGESTED INPUT FIELD VALUES, OR PRESENTED OUTPUTS — WILL BE ACCURATE, COMPLETE, CURRENT, LAWFUL, NON-INFRINGING, OR FIT FOR YOUR PURPOSES;
• AI-GENERATED OUTPUT WILL BE FREE OF HALLUCINATIONS, FABRICATIONS, BIASES, OR ERRORS;
• AGENTIC GUARDRAILS — INCLUDING BOUNDED TOOL REGISTRIES, ITERATION CAPS, TOKEN BUDGETS, ENTITY-CITATION ENFORCEMENT, SPARSE-CONTEXT DISCLOSURE, AND HUMAN-IN-THE-LOOP PAUSES — WILL DETECT OR PREVENT ANY PARTICULAR HARMFUL, UNLAWFUL, OR UNSUITABLE OUTPUT OR ACTION;
• CONTENT SAFETY MEASURES OR MODERATION TOOLS (WHETHER APPLIED BY AI-DM OR BY ANY THIRD-PARTY AI PROVIDER) WILL DETECT OR PREVENT ANY PARTICULAR HARMFUL, UNLAWFUL, OR UNSUITABLE OUTPUT;
• AI-DM WILL BE FREE OF ERRORS, BUGS, OR SECURITY VULNERABILITIES;
• CONNECTED PLATFORM INTEGRATIONS WILL CONTINUE TO BE AVAILABLE;
• PAYG METERING WILL BE FREE OF ALL ERRORS (METERING ERRORS ARE A REFUND GROUND UNDER SECTION 5.5);
• DATA COLLECTED AT YOUR CONFIGURED CADENCE WILL BE COMPLETE OR FREE OF GAPS CAUSED BY UPSTREAM PROVIDER OUTAGES OR RATE LIMITS;
• RESULTS OBTAINED THROUGH AI-DM WILL ACHIEVE ANY PARTICULAR MARKETING OUTCOME, BUSINESS RESULT, OR REVENUE TARGET.

AI-DM IS A DECISION-SUPPORT TOOL. AI OUTPUT IS GENERATED BY THIRD-PARTY AI MODELS AND SYSTEMS WHOSE OWN PROVIDERS DISCLAIM WARRANTIES OF ACCURACY AND FITNESS. AI OUTPUT IS NOT PROFESSIONAL ADVICE OF ANY KIND. YOU ARE RESPONSIBLE FOR REVIEWING, VALIDATING, AND APPROVING ALL AI OUTPUT BEFORE PUBLICATION, TRANSMISSION, OR USE. YOUR DECISION TO PUBLISH OR USE AI OUTPUT IS AN INTERVENING ACT OF HUMAN JUDGMENT FOR WHICH YOU BEAR SOLE RESPONSIBILITY.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW:

15.1 Excluded Damages

NEITHER PARTY SHALL BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, OPPORTUNITY, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF AI-DM, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

15.2 Liability Cap

ai-dm's total cumulative liability arising out of or related to these Terms, your use of the Services, or any AI Output, regardless of the form of action (whether in contract, tort, statute, or otherwise), shall not exceed United States Dollars ninety-nine (USD 99) in the aggregate.

For clarity:

• This cap is a fixed monetary amount and is not tied to your subscription plan, your subscription fees paid, your PAYG usage, the number of users on your account, the number of brands or businesses on your account, the duration of your use of the Services, or any other variable factor.
• This cap applies in aggregate across all claims, whether brought by you, by anyone claiming through you, or by any group of related claimants. It is not multiplied by the number of incidents, users, brands, businesses, workspaces, claims, or claimants involved.
• Where applicable law requires a different currency or local equivalent, the cap shall be the equivalent of USD 99 calculated at the exchange rate published by a leading commercial bank on the date the event giving rise to the claim occurred.

The liability cap in this Section 15.2 does not apply to the following obligations of yours, which remain uncapped:

• Your breach of Section 9 (Acceptable Use Policy);
• Your breach of Section 16 (Indemnification);
• Your outstanding payment obligations to ai-dm;
• Your infringement of ai-dm's intellectual property rights;
• Your liability for gross negligence, willful misconduct, or fraud.

The liability cap in this Section 15.2 does not apply against ai-dm only to the extent of:

• Liability for gross negligence, willful misconduct, or fraud by ai-dm; and
• Any liability that cannot be limited under applicable mandatory consumer protection law.

For all other claims against ai-dm — including any claim relating to AI Output, agentic AI behavior, Knowledge Graph slicing for input suggestions, the output presentation layer, chat interface responses, the unavailability of the Services, loss of data, loss of profits, loss of business, loss of goodwill, breach of contract, negligence (other than gross negligence), strict liability, statutory liability, or any indirect, special, consequential, or punitive damages — the USD 99 cap in this Section 15.2 applies absolutely.

15.3 Carve-Outs

Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for gross negligence, willful misconduct, or fraud.

You agree to defend, indemnify, and hold harmless ai-dm, Euphorica Ventures Private Limited, their respective parent companies, subsidiaries, affiliates, officers, directors, employees, contractors, agents, licensors, and service providers (including infrastructure providers, AI providers, data providers, payment processors, and operators of any Connected Platform) (collectively, the "Indemnified Parties") from and against any and all claims, demands, actions, proceedings, damages, losses, liabilities, judgments, settlements, fines, penalties, costs, and expenses (including reasonable legal fees and disbursements) arising out of or related to:

• Your breach of these Terms, including any breach of Section 9 (Acceptable Use Policy);
• Your Content, your inputs to the Services, or your use of any AI Output (including chat responses, agentic recommendations, suggested input field values, and presented outputs), including any claim of infringement, defamation, misrepresentation, false advertising, unfair competition, violation of publicity or privacy rights, or violation of any other third-party right;
• Your violation of any applicable law, regulation, or order of a competent authority;
• Your violation of the terms, policies, community standards, advertising policies, or developer terms of any Connected Platform, including any action that causes a Connected Platform to investigate, suspend, restrict, fine, or terminate ai-dm's access to such Connected Platform;
• Any content you generate, publish, transmit, or store through the Services that falls within any prohibition listed in Section 9.2, including content that is hateful, violent, political, religious, adult, misleading, or otherwise harmful;
• Your submission of Protected Health Information or regulated health data in breach of Section 11, including any claim, fine, or penalty brought or imposed by any individual, healthcare regulator, or data protection authority as a result;
• Your representations as a marketing agency, including any claim that you lacked authority to act on behalf of a brand, business, or other client, or that you uploaded data without the necessary consents from end-users;
• Any claim brought against ai-dm or any other Indemnified Party by a Connected Platform, a regulator, a government authority, or a third party as a result of your acts or omissions;
• Your negligence, willful misconduct, or fraud.

ai-dm reserves the right, at your expense, to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate fully with ai-dm in asserting any available defenses. You shall not settle any matter that affects an Indemnified Party without ai-dm's prior written consent.

This Section 16 survives termination of these Terms.

Each party may receive confidential information from the other in the course of using ai-dm. "Confidential Information" includes any non-public information disclosed in writing, orally, or by access to the platform that is identified as confidential or that would reasonably be understood to be confidential.

Each party agrees to:

• Use Confidential Information only for purposes of performing under these Terms;
• Protect Confidential Information with at least the same care it uses to protect its own confidential information, but in no event less than reasonable care;
• Disclose Confidential Information only to employees, contractors, or agents with a need to know and who are bound by confidentiality obligations no less protective than those in these Terms.

Confidential Information does not include information that is publicly known through no fault of the receiving party, independently developed without reference to the disclosing party's information, or required to be disclosed by law (with notice to the disclosing party where permitted).

We may update these Terms from time to time to reflect changes in our Services, legal requirements, or business practices. When we make material changes, we will notify you by:

• Posting the updated Terms at https://www.ai-dm.ai/terms-of-service;
• Updating the "Last Updated" date at the top of these Terms;
• For material changes, sending notice to the email address on your account or displaying an in-app notice at least 30 days before the changes take effect.

Your continued use of ai-dm after the effective date of updated Terms constitutes acceptance of those Terms, and a record of your acceptance of each version is retained as described in Section 1. If you do not agree to the updated Terms, you must stop using ai-dm and may request account deletion via our Data Deletion page.

19.1 Governing Law

These Terms are governed by the laws of India, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

19.2 Jurisdiction

Subject to Section 19.3, the courts of Bengaluru, Karnataka, India have exclusive jurisdiction over any dispute arising out of or related to these Terms or your use of ai-dm.

19.3 Informal Resolution

Before initiating any formal proceeding, you agree to first contact us at ai-dm@ai-dm.ai to attempt an informal resolution. We will respond within 30 days. If the dispute is not resolved within 60 days of your initial contact, either party may proceed to formal dispute resolution.

19.4 Consumer Rights

Nothing in this Section 19 limits any mandatory consumer rights you may have under the laws of your country of residence, including the right to bring a claim in your local courts where required by law.

20.1 Entire Agreement

These Terms, together with the Privacy Policy and Data Deletion page (and, where executed, any DPA or order form), constitute the entire agreement between you and ai-dm regarding your use of the Services and supersede all prior agreements on the same subject.

20.2 Severability

If any provision of these Terms is found to be unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force.

20.3 Waiver

Our failure to enforce any right or provision of these Terms is not a waiver of that right or provision.

20.4 Assignment

You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, sale of assets, or by operation of law.

20.5 Force Majeure

Neither party is liable for any failure or delay in performance caused by events beyond reasonable control, including natural disasters, war, terrorism, civil unrest, pandemics, government action, internet or telecommunications failures, or failures of third-party services.

20.6 Notices

We may provide notices to you by email to the address on your account, by posting on our website, or by in-app message. You may provide notices to us at ai-dm@ai-dm.ai or by post to our registered office.

20.7 Third-Party Beneficiaries

These Terms are for the sole benefit of you and ai-dm and do not create any rights, claims, or causes of action for any third party. The sole exception to this rule is that the Indemnified Parties identified in Section 16 are intended third-party beneficiaries of Section 16 and may enforce that Section directly against you.

20.8 Independent Contractors

The parties are independent contractors. These Terms do not create any agency, partnership, joint venture, or employment relationship.

20.9 Language

These Terms are written in English. Any translation is provided for convenience only. In the event of a conflict, the English version prevails.

21. Contact

For questions about these Terms or any aspect of ai-dm, please contact:

Email: ai-dm@ai-dm.ai

Postal Address:
EUPHORICA VENTURES PRIVATE LIMITED
Attn: Legal
Floor No.: Second Floor, Building No. 07
22nd Cross, Cubbonpet Main Road
Bengaluru, Bengaluru Urban
Karnataka 560002, India

Data Controller: Sanjay Srivastava, Director, Euphorica Ventures Private Limited

Grievance Officer: Sanjay Srivastava, Director, Euphorica Ventures Private Limited

Related Documents: Privacy Policy  |  Data Deletion