For agencies that grow D2C brands
How do you put brand reports and the portal on your own custom domain?
To host brand reports on a custom domain, pick a subdomain such as insights.youragency.com, add the DNS record your reporting tool gives you, and upload your logo and colours. Every report, portal page and email then carries your agency's name and address, so brands see your agency, not the tool behind it.
9 channels run by one person in about an hour a day · Moolwan · the same engine behind your brands' reportsMoolwan, run on ai-dm daily · real data
What you'll see in 10 minutes
- Your first brand's report, built from its domain alone.
- Your logo and colours on that report and the brand portal.
- The custom domain setup, with the details to send whoever manages your DNS.
Why does it matter which address a brand's report comes from?
Monday morning. The brand's founder forwards your monthly report to a co-founder, who clicks the link and lands on a login page with another company's name on it. The next question isn't about the numbers. It's why they pay the agency rather than the tool.
Someone else's address makes your work look resold. The analysis is yours, but the brand only sees whose name is on the page. Fixing that takes one subdomain and your logo, and it changes what every report says about your agency.
| What the brand sees | On the tool's address | On your own domain |
|---|---|---|
| The report link | The tool's web address | insights.youragency.com |
| The portal login page | The tool's name and logo | Your agency's name, logo and colours |
| Scheduled report emails | Sent under the tool's name | Sent under your agency's name |
| The question it raises | "Could we just buy this ourselves?" | None; the work reads as yours |
How do you set up a custom domain, step by step?
Most of the work is finding who controls your DNS. The setup itself is one record and a few uploads. Work through these six steps once and every brand's reports, portal and emails carry your name from then on.
Pick the subdomain
Choose one address under your agency's domain for every brand's reports and portal, such as insights or reports. A subdomain keeps your main website untouched.
Find who controls your DNS
DNS is the address book that points a domain name at a server. Find out where your agency's domain is managed and who can add a record there, before you start.
Add the record you're given
Point the subdomain at your workspace by adding the DNS record shown in your setup screen. Changes usually take effect within hours, sometimes longer.
Add your logo and colours
Upload your logo and set your colours so every report, email and portal page carries your agency's look, not the tool's.
Set the sender name
Decide which name and address scheduled reports come from, so brands see emails from your agency.
Check it as a brand would
Open the portal on the new address in a private window and send yourself a test report. If anything still shows the tool's name, fix it before a brand sees it.
The domain is the address; what lives there matters as much. Brands judge the agency on the white-label reports they open, and on whether they arrive on time, so schedule reports by period once the domain is live.
Is your agency ready to move brand reports to its own domain?
Check it in a minute. Enter your agency's domain and the subdomain you'd like, then tick what you already have. The worksheet checks the address, previews it as a brand would see it, and writes the note to send whoever manages your DNS.
Check your white-label setup
Use your agency's main domain, without https:// or www.
note for whoever manages your DNSHi, we'd like our brand reports and brand portal to run on insights.northlightgrowth.com. Could you add one DNS record for the "insights" subdomain on northlightgrowth.com when we send it over? It doesn't change anything on our main website. Before we start, we still need: access to edit our DNS records.
Free, no login. Northlight Growth and Dewleaf Skincare are an illustrative example.
(login required) · Set it up once; every brand you add uses it.
How does ai-dm put every brand's reports on your domain?
One address and one look, for every brand you manage. Once your subdomain points at your ai-dm workspace and your logo and colours are in, every report, brand portal page and scheduled email goes out under your agency's name and address. Each brand logs in to see only its own reports, and nothing on a brand-facing page names ai-dm.
Every brand-facing page · under your agency's name and address
In this illustrative example, Dewleaf Skincare opens its monthly report at insights.northlightgrowth.com. The report and portal carry Northlight Growth's logo and colours, the emails come from reports@northlightgrowth.com, the tool's name appears nowhere, and each of the agency's three brands sees only its own reports.
The portal lives at the same address. Brands who want to look between reports can use a live portal on your domain, with every number still linked to the record behind it. Each brand's data stays private to that brand, and you can check how brand data is protected.
On our own brand. ai-dm runs Moolwan, our own D2C home décor brand, every day, and one person runs its nine marketing channels in about an hour a day. The reports your brands see are built by the same engine, under your name instead of ours. You can watch ai-dm run Moolwan.
Related pages
Questions agencies ask about custom domains
What is a custom domain for agency reporting?
It's your agency's own web address, usually a subdomain such as insights.youragency.com, used for every brand's reports and portal. Brands open reports on your address, under your logo, and never see the name of the tool behind them.
Why use a subdomain instead of the main domain?
A subdomain like insights or reports leaves your main website exactly as it is. You add one DNS record for the subdomain and nothing else on your site changes. It also keeps every brand's reports under one address you can share.
What do we need to set up a custom domain?
Three things: the subdomain you want, someone who can add a record in your domain's DNS settings, and your logo files and colours. The worksheet on this page checks all three and writes the note for whoever manages your DNS.
Do brands see ai-dm anywhere?
No. Reports, the brand portal and scheduled emails carry your agency's logo, colours and address. Brands see your agency, not ours.
Can every brand we manage use the same domain?
Yes. One custom domain serves every brand in your workspace, and each brand sees only its own reports and data. Each brand's data is kept separate and never shared with another brand.
What does a custom domain cost in ai-dm?
There's no plan to pick to start: sign up and pay as you go, then set up your domain from the workspace. Billed in USD and INR. Per-brand plans or pay as you go. A brand's data is deletable on request.
No plan to pick. Billed in USD and INR. A brand's data is deletable on request.