For agencies that grow D2C brands
How do you launch a brand's ads and posts everywhere without losing control?
To launch campaigns on every channel without losing control, an agency needs one source of truth for each brand and one approval step before anything goes live. ai-dm writes ads, posts, articles and review replies from each brand's thesis, waits for your team's approval, then publishes them and records every decision.
No plan to pick. Billed in USD and INR. Nothing goes live without your approval.
logged in the decision ledger · expected to move: CTR
logged in the decision ledger · expected to move: reach and saves
logged in the decision ledger · every reply kept with its review
What do brands ask before a campaign goes live?
Most launch problems start before the first ad runs. Here are four questions agencies hear every month, answered without and with ai-dm.
Your brand asks
Why does our new ad sound nothing like us?
A different writer each month, each guessing the brand's voice from last season's posts.
Every ad starts from the brand's thesis. Who it's for, what it promises, the claims it may and may not make, written down once and versioned, so every draft stays inside it.
Your brand asks
What are our competitors running that actually works?
Someone scrolls the Meta Ad Library when they remember, and screenshots end up in a chat.
The rival ads that keep running, sorted by days live. An ad a rival keeps paying for is one that works, so the hooks and offers behind it feed the next brief.
Your brand asks
Can we get fresh creatives this week?
The brief waits for the designer, and the tired ad keeps spending in the meantime.
Copy and creatives drafted the same day. Written from the thesis and what's already winning, sized for each platform and waiting in your queue for review.
Your brand asks
Why are we only advertising on Meta?
Every extra platform means another login, another upload and another place to forget a paused ad.
One approval, five ad platforms. Approved ads go out on Meta, Google, LinkedIn, X and Pinterest from one place, each logged with what it's expected to move.
No plan to pick. Add brands one at a time; each one starts from its domain.
Who keeps a brand posting when the team is busy?
Organic work slips first when a launch gets busy: the calendar thins, reviews wait and the Business Profile goes stale. ai-dm drafts all four and your team approves them in one queue.
- 1
Schedule organic posts
A week of posts for every connected channel, written from the brand's thesis.
18 posts · 5 channels · all approved
Schedule organic posts → - 2
Publish articles and schema
Articles that answer one shopper question each, with images and schema for search and AI answers.
article · images · faq and product schema
Publish articles and schema → - 3
Reply to reviews and comments
Replies drafted in the brand's voice for Google reviews and social comments.
unanswered reviews · 3 → 0
Reply to reviews and comments → - 4
Maintain Business Profiles
Hours, photos, posts and questions kept current on each Google Business Profile.
festival hours · 6 photos · 2 questions answered
Maintain Business Profiles →
Readouts under each card: illustrative example.
(login required) · Connect a brand's channels with one secure sign-in each.
Who decides what goes live?
Your team does, every time. ai-dm drafts inside the limits of each brand's thesis, a person approves, and the decision is recorded with what it was meant to move, so the next month starts from what worked.
- 1 · draftWritten from the thesisAds, posts, articles and replies stay inside what the brand has agreed it can say.
- 2 · you actYour team approvesEdit, approve or reject. Nothing is published before this step.
- 3 · publishOut on every channelApproved work goes live or is scheduled on each connected platform.
- 4 · recordLogged with its goalEach decision is kept in the decision ledger with the metric it should move and what happened.
A brand's data stays private to that brand and is deletable on request.
What does launching look like on a real brand?
Moolwan is our own D2C home décor brand from Bengaluru, run on ai-dm every day. Its content and campaigns go through the same draft, approve and publish loop your brands would.
One person, nine channels. One person runs Moolwan's nine marketing channels in about an hour a day on ai-dm, reading the day's drafts and signals and approving or rejecting each one.
Articles that get picked up. Pages written with ai-dm's article workflow helped Moolwan draw 344,000 impressions in Google's AI results in three months, and almost its whole catalogue is ready for product rich results.
| Number | What it is | Source and date |
|---|---|---|
| 9 | Marketing channels run by one person, in about an hour a day | Moolwan · on ai-dm daily |
| 344k | Impressions in Google's AI results | Search Console · Generative AI features · 25 Jun–23 Sep 2026 |
| 1,400 | Products ready for product rich results, 24 flagged to fix | Search Console · Product snippets · 26 Sep 2026 |
real data Moolwan's own accounts
What do you want to launch first?
Each part of launching has its own guide, with how to do it well and how ai-dm does it for every brand you manage.
Ads
- thesis
Set each brand's thesis
The brand's audience, promise and allowed claims, written once and used for every draft.
See the brand thesis → - meta ad library
Study competitors' winning ads
The rival ads that keep running, sorted by days live, and what they have in common.
See the winning ads → - copy · creative
Write ad copy and creatives
Ad copy and creatives drafted from the thesis and what's winning, sized for each platform.
See ad copy and creatives → - meta · google · linkedin · x · pinterest
Launch ads on every platform
One approval publishes an ad everywhere it should run, logged with what it should move.
See ad publishing →
Organic
- social
Schedule organic posts
A week of posts for every channel, planned from the thesis and approved in one go.
See post scheduling → - search · ai answers
Publish articles and schema
Articles with images and schema, written to answer the questions shoppers ask.
See articles and schema → - reviews · comments
Reply to reviews and comments
Replies drafted in the brand's voice, posted once your team approves them.
See review and comment replies → - business profile
Maintain Business Profiles
Hours, photos, posts and questions kept current on every Google Business Profile.
See Business Profile upkeep →
Nothing goes live until your team approves.
What would ai-dm draft for your brand first?
Enter one brand's domain. ai-dm builds its first report from the domain alone. Set the brand's thesis and connect its channels, and the first ads and posts arrive in your queue for approval.
Rather talk first? WhatsApp the founder
Questions agencies ask about launching campaigns
What does ai-dm launch for a brand?
Ads on Meta, Google, LinkedIn, X and Pinterest, organic posts on Facebook, Instagram, LinkedIn, Pinterest, X and Google Business Profile, SEO articles with images and schema, and replies to Google reviews and social comments. Each one is drafted from the brand's thesis and published only after someone on your team approves it.
Does anything go live without our approval?
No. ai-dm never publishes, edits or pauses anything in a brand's accounts on its own. Every ad, post, article and reply waits in your approval queue, and each approval is recorded in the decision ledger with what it was expected to move.
What is a brand thesis?
A brand thesis is a short, versioned record of who the brand is for, what it promises, how it sounds and the claims it may and may not make. ai-dm drafts every ad and post inside it, so work stays on brand even when the writer changes.
Will ai-dm's ads sound like the brand?
They start from the brand's thesis and from what's already working for the brand and its rivals, then your team edits and approves them. Nothing generic reaches the brand's audience without a person on your team signing it off.
Which platforms can ai-dm publish to?
Ads go out on Meta, Google, LinkedIn, X and Pinterest. Organic posts go out on Facebook, Instagram, LinkedIn, Pinterest, X and Google Business Profile. Each brand connects its accounts with one secure sign-in per platform.
How is ai-dm priced for an agency?
Billed in USD and INR. Per-brand plans or pay as you go. There is no plan to pick before you start: sign up, pay as you go, and add brands as you need them. Talk to the founder on WhatsApp if you want to plan a larger roster first.
Nothing goes live without your approval. A brand's data is deletable on request.
Win the why.™
Every number that moves has a reason. Dashboards show what happened; they rarely show why. Without the why, teams guess, act late and lose trust. ai-dm exists to win the why for every brand, every day: to find the reason behind every change, prove it with evidence, recommend the next move and check that it worked. Then it starts again, because the why keeps changing. When you win the why, you stop guessing and start growing. That is why we exist.
Gather. Analyse. Detect. Alert. Recommend. You act. Monitor. Learn and repeat. Always on.
Launch everywhere. Approve everything.